Top 100 Google searches in the US

Top 100 Google searches in the US

#	Keyword	Search Volume
1	youtube	181,332,474
2	facebook	172,774,794
3	amazon	135,128,982
4	gmail	87,845,698
5	google	85,201,314
6	yahoo	51,944,114
7	yahoo mail	50,500,422
8	weather	49,368,220
9	netflix	49,278,433
10	walmart	48,766,775
11	ebay	48,588,898
12	google translate	42,094,748
13	home depot	34,159,327
14	usps tracking	30,680,995
15	translate	30,656,005
16	craigslist	30,356,938
17	fox news	30,147,246
18	google docs	28,933,670
19	news	27,678,787
20	google maps	27,517,382
21	google classroom	25,227,858
22	roblox	24,464,688
23	cnn	24,433,995
24	lowes	23,821,356
25	calculator	22,886,264
26	amazon prime	21,274,403
27	paypal	21,248,316
28	speed test	20,218,156
29	hotmail	20,139,882
30	target	19,883,135
31	google drive	18,254,849
32	msn	18,188,764
33	instagram	17,536,905
34	zillow	17,047,827
35	twitter	16,904,003
36	best buy	16,449,915
37	aol mail	16,385,825
38	bank of america	16,219,137
39	wells fargo	14,946,460
40	maps	14,905,440
41	hulu	14,700,546
42	discord	14,300,907
43	ups tracking	13,850,082
44	trump	13,460,465
45	traductor	13,458,984
46	costco	13,427,480
47	reddit	13,367,594
48	indeed	13,109,495
49	disney plus	13,053,552
50	you tube	12,096,249
51	usps	12,063,727
52	pinterest	12,022,907
53	thank you coronavirus helpers	11,765,054
54	espn	11,591,707
55	etsy	11,569,706
56	linkedin	11,554,906
57	facebook login	11,297,083
58	twitch	11,210,158
59	doodle for google	11,129,635
60	nfl	11,098,440
61	dow jones	10,596,678
62	fedex tracking	10,448,471
63	capital one	10,362,865
64	chase	10,293,764
65	aol	9,926,650
66	kohls	9,760,479
67	dominos	9,216,101
68	airbnb	9,165,172
69	nba	9,163,230
70	harbor freight	8,790,295
71	spotify	8,696,408
72	bing	8,642,927
73	internet speed test	8,567,872
74	womens world cup 2019	8,204,092
75	wayfair	8,197,100
76	nfl scores	8,051,002
77	outlook	7,852,653
78	you	7,845,330
79	walgreens	7,697,802
80	finance	7,648,954
81	entertainment	7,510,009
82	solitaire	7,441,917
83	pizza hut	7,342,946
84	google flights	7,280,772
85	google scholar	7,272,891
86	restaurants near me	7,263,126
87	menards	7,254,692
88	youtube to mp3	7,254,283
89	macys	7,136,750
90	google news	7,132,026
91	xfinity	7,024,018
92	face	6,966,095
93	turbotax	6,910,395
94	amazon prime video	6,739,599
95	pandora	6,679,636
96	timer	6,620,929
97	yahoo finance	6,510,294
98	zoom	6,508,204
99	sports	6,393,832
100	verizon	6,369,542

SIDENOTE.

 We removed all NSFW queries from this list. What you see above are the top 100 ‘clean’ search queries. You can see the full list with NSFW keywords in Ahrefs’ Keywords Explorer.

Before we move on to the next list of trending keywords, it’s important to understand what search volume is and how it works.

Search volume

Search volume shows how many times a given keyword gets searched for in Google per month. And because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

SIDENOTE.

 Here at Ahrefs, we calculate search volumes by modeling data from Google Keyword Planner against clickstream data (learn more here). This method has proven to be quite accurate and we keep tweaking our model to achieve even better results.

Top 100 Google searches globally

#	Keyword	Search Volume
1	youtube	1,361,079,416
2	facebook	1,204,988,365
3	google	616,128,363
4	gmail	539,374,260
5	whatsapp web	500,011,833
6	amazon	401,920,785
7	hotmail	330,586,433
8	netflix	279,463,743
9	translate	260,783,879
10	traductor	246,467,637
11	google translate	238,522,372
12	instagram	184,665,591
13	yahoo	173,117,875
14	yahoo mail	140,616,976
15	ebay	139,350,210
16	fb	134,234,056
17	ютуб	129,971,203
18	whatsapp	126,027,872
19	twitter	120,960,473
20	google maps	111,382,823
21	outlook	107,092,645
22	вк	104,499,096
23	roblox	102,622,790
24	maps	96,421,663
25	tradutor	93,547,227
26	google classroom	90,619,616
27	yt	83,592,655
28	переводчик	77,466,815
29	weather	73,827,160
30	pinterest	71,178,331
31	paypal	67,694,957
32	you tube	67,459,233
33	news	65,592,006
34	speed test	65,069,348
35	olx	65,023,150
36	walmart	59,314,866
37	australian open	59,178,192
38	google drive	58,671,864
39	bbc news	57,529,733
40	twitch	55,518,904
41	traduction	54,931,076
42	google traduction	54,110,884
43	you	52,556,650
44	amazon prime	51,594,949
45	ikea	51,569,496
46	le bon coin	51,471,406
47	яндекс	50,744,184
48	discord	49,725,611
49	msn	48,520,259
50	linkedin	46,807,164
51	facebook login	46,527,025
52	face	46,143,973
53	classroom	45,206,575
54	aliexpress	45,183,038
55	google docs	45,130,401
56	одноклассники	45,109,798
57	coronavirus	43,497,818
58	speedtest	41,331,583
59	calculator	40,157,671
60	home depot	40,074,755
61	google tradutor	37,587,006
62	banco de venezuela	37,260,685
63	cnn	36,617,417
64	mercado livre	36,061,817
65	wa web	35,939,575
66	wp	35,226,780
67	spotify	34,969,273
68	mercado libre	34,840,789
69	indeed	34,707,270
70	фейсбук	34,090,982
71	airbnb	33,761,312
72	fox news	33,149,126
73	traduttore	32,883,293
74	google scholar	32,716,251
75	craigslist	32,639,398
76	çeviri	32,513,512
77	uol	32,224,343
78	programme tv	32,189,819
79	usps tracking	32,075,735
80	nba	31,889,213
81	onet	31,535,024
82	يوتيوب	30,478,450
83	amazon prime video	29,704,800
84	flipkart	29,224,312
85	booking	29,093,064
86	youtube to mp3	28,850,195
87	steam	28,812,316
88	globo	27,822,068
89	sahibinden	27,315,724
90	e devlet	27,282,368
91	patria	26,614,634
92	mynet	26,602,266
93	meteo	26,177,654
94	lidl	26,135,239
95	allegro	26,079,728
96	decathlon	25,972,958
97	ebay kleinanzeigen	25,827,057
98	canva	25,542,921
99	trump	25,112,483
100	office 365	25,056,895

I know Ahrefs has a ton of customers from all around the world, and hopefully everyone will find a fun keyword from their country in this list.

You can see that, as with our list of US queries, most of the top global queries are branded.

However, there are some brands that don’t make an appearance on the US list including Meteo, AliExpress, and the BBC. This makes sense, as none of these are US-based companies.

There are also lots of searches for translation tools.

#	Keyword	Search Volume
1	translate	260,783,879
2	google translate	238,522,372
3	tradutor	93,547,227
4	переводчик	77,466,815
5	traduction	54,931,076
6	google traduction	54,110,884
7	google tradutor	37,587,006
8	traduttore	32,883,293

If we sum the search volume from these keywords, we get almost 800,000.

That means more people are searching for translations on Google than for Amazon and Hotmail combined.

Top 100+ Google searches in 187 countries